feat(cases): mídia no topo, títulos de busca curtos e CreativeWork

Case com mídia ao lado do título e play acessível; problema de cada cliente reescrito com base nos dados; serviços relacionados em 2 cards; FAQ antes do próximo passo e bloco 'Onde já apliquei isso'; Apolo citada em IoT e arquitetura. metaTitle até 43 caracteres e descrições até 155 com teste; JSON-LD CreativeWork; imagens de compartilhamento abaixo de 100 KB; 404 e robots corrigidos; server-only nos módulos com node:.

lib/site-content.test.ts

@@ -1,5 +1,6 @@
 import { readFileSync } from "node:fs";
 import { join } from "node:path";
+import portfolioData from "@/public/portfolio-data.json";
 import {
   caseStudies,
   clientCases,
@@ -77,7 +78,7 @@ it("leaves the commercial offer of every service empty for the owner to fill in"
 
 it("mentions the region and a benefit in the title and description of every service", () => {
   for (const service of servicePages) {
-    expect(`${service.seoTitle} ${service.metaDescription}`).toMatch(
+    expect(`${service.metaTitle} ${service.metaDescription}`).toMatch(
       /Garuva|Joinville|Santa Catarina/,
     );
     expect(service.metaDescription).toMatch(/remoto|Brasil/);
@@ -148,6 +149,89 @@ it("resolves every declared related case ID", () => {
   expect(unresolved).toEqual([]);
 });
 
+it("only cites project ids that exist in public/portfolio-data.json", () => {
+  const projectIds = new Set(portfolioData.projects.map(({ id }) => id));
+  const cited = [
+    ...caseStudies.map(({ id }) => id),
+    ...servicePages.flatMap(({ relatedCaseIds }) => relatedCaseIds),
+    ...servicePages.flatMap(({ caseRelevance }) => Object.keys(caseRelevance)),
+  ];
+
+  expect(cited.length).toBeGreaterThan(0);
+  expect(cited.filter((id) => !projectIds.has(id))).toEqual([]);
+});
+
+it("writes one sentence on why each related case matters to its service", () => {
+  for (const service of servicePages) {
+    expect(Object.keys(service.caseRelevance).sort()).toEqual(
+      [...service.relatedCaseIds].sort(),
+    );
+    for (const sentence of Object.values(service.caseRelevance)) {
+      expect(sentence.length).toBeGreaterThan(30);
+      expect(sentence).toMatch(/[.]$/);
+    }
+  }
+});
+
+it("cites the Apolo Energia experience, from 2022, only on the IoT and architecture services", () => {
+  const apolo = portfolioData.experiences.find(
+    ({ id }) => id === "apolo-energia",
+  );
+  expect(apolo?.period).toMatch(/2022/);
+
+  const withNote = servicePages
+    .filter(({ experienceNote }) => experienceNote)
+    .map(({ slug }) => slug);
+  expect(withNote).toEqual([
+    "integracao-hardware-software-iot",
+    "arquitetura-de-software",
+  ]);
+  for (const slug of withNote) {
+    const note = getService(slug).experienceNote ?? "";
+    expect(note).toMatch(/Apolo Energia/);
+    expect(note).toMatch(/desde 2022/i);
+    expect(note).toMatch(/sistemas internos/i);
+    expect(note).toMatch(/aplicativos/i);
+    expect(note).toMatch(/APIs/);
+    // sem link e sem detalhe de operação do cliente
+    expect(note).not.toMatch(/https?:|www\.|\.com/i);
+  }
+});
+
+it("keeps the problem of every client case concrete, with no invented figure or quote", () => {
+  for (const caseStudy of clientCases) {
+    expect(caseStudy.problem.length).toBeGreaterThan(200);
+    expect(caseStudy.problem).not.toMatch(/["“”]/);
+    expect(caseStudy.problem).not.toMatch(/\d+\s?%|R\$\s?\d/);
+  }
+  expect(
+    caseStudies.find(({ id }) => id === "sev-modaintima")?.problem,
+  ).toMatch(/tamanho/);
+  expect(
+    caseStudies.find(({ id }) => id === "sev-modaintima")?.problem,
+  ).toMatch(/WhatsApp/);
+});
+
+it("leaves the optional facts of every case empty until there is real data", () => {
+  for (const caseStudy of caseStudies) {
+    expect(caseStudy.facts ?? []).toEqual([]);
+  }
+});
+
+it("writes project subtitles without technical jargon", () => {
+  const jargon =
+    /Next\.js|React|MongoDB|MinGW|\/GCC|tkinter|\bSSE\b|Three\.js|em código|r\/artificial/i;
+  for (const caseStudy of caseStudies) {
+    expect(caseStudy.subtitle).not.toMatch(jargon);
+  }
+  for (const project of portfolioData.projects) {
+    expect(project.subtitle).not.toMatch(jargon);
+  }
+  expect(
+    portfolioData.projects.find(({ id }) => id === "sc-plus")?.subtitle,
+  ).toBe("Site institucional com áreas, projetos e contato");
+});
+
 it("does not publish the unavailable Twins Lab demo", () => {
   expect(
     caseStudies.find((item) => item.id === "twins-lab")?.demoUrl,