feat: rebuild landing experience, content and analytics

app/servicos/[slug]/page.test.tsx

@@ -104,12 +104,13 @@ it("renders answer-first consulting, reciprocal case links and minimal schema",
     expect(screen.getByText(detail)).not.toBeVisible();
   }
 
-  const primaryCtas = screen.getAllByRole("link", {
-    name: service.ctaLabel,
-  });
-  expect(primaryCtas).toHaveLength(2);
+  const primaryCtas = screen.getAllByRole("link", { name: /WhatsApp/i });
   for (const cta of primaryCtas) {
-    expect(cta).toHaveAttribute("href", "/#contact");
+    const destination = new URL(cta.getAttribute("href") ?? "");
+    expect(destination.origin).toBe("https://wa.me");
+    expect(destination.searchParams.get("text")).toContain(service.navLabel);
+    expect(cta).toHaveAttribute("target", "_blank");
+    expect(cta).toHaveAttribute("rel", expect.stringContaining("noopener"));
   }
 
   const expectedCaseLinks = service.relatedCaseIds
@@ -209,18 +210,6 @@ it("renders answer-first consulting, reciprocal case links and minimal schema",
 it("keeps hub cards and structured items aligned", () => {
   const { container } = render(<ServicesIndexPage />);
 
-  const visibleBreadcrumb = screen.getByRole("navigation", {
-    name: "Breadcrumb",
-  });
-  expect(
-    within(visibleBreadcrumb)
-      .getAllByRole("link")
-      .map((link) => [link.textContent, link.getAttribute("href")]),
-  ).toEqual([
-    ["Início", "/"],
-    ["Serviços", "/servicos"],
-  ]);
-
   const graph = readJsonLdEntities(container);
   expect(graph.map((node) => node["@type"])).toEqual([
     "CollectionPage",