feat(home): prova no topo, contato sem atrito e conversão medida

Home mais curta (hero, vitrine de clientes, sobre, serviços, IA resumida, depoimentos e contato), faixa de clientes e telas reais no hero, sem números do GitHub. Barra de cookies fina, WhatsApp fixo no celular, formulário com e-mail opcional e alternativa por e-mail, página /ia, eventos de e-mail, redes e currículo e conversão do Ads opcional por variável. Rodapé em 3 colunas. Remove componentes órfãos (LighthouseMetrics, Skills, Experience, contagem do GitHub).

app/components/GoogleAnalytics.apex.paths.test.tsx

@@ -0,0 +1,69 @@
+/**
+ * @jest-environment-options {"url": "https://evandro.dev.br/"}
+ */
+import { act, render, screen } from "@testing-library/react";
+import userEvent from "@testing-library/user-event";
+import type { ComponentProps } from "react";
+import { openCookiePreferences } from "@/lib/analytics";
+import GoogleAnalytics from "./GoogleAnalytics";
+
+/**
+ * Caminho de GoogleAnalytics (expireAnalyticsCookies) quando o site roda no próprio domínio evandro.dev.br:
+ * host e domínio raiz são o mesmo, então só há um atributo Domain.
+ */
+
+jest.mock("next/script", () => ({
+  __esModule: true,
+  default: ({
+    strategy: _strategy,
+    ...props
+  }: ComponentProps<"script"> & { strategy?: string }) => <script {...props} />,
+}));
+
+const CONSENT_KEY = "evandro.analytics-consent.v1";
+
+function setCookie(value: string) {
+  // biome-ignore lint/suspicious/noDocumentCookie: JSDOM cookie setup is the behavior boundary exercised by revocation.
+  document.cookie = value;
+}
+
+beforeEach(() => {
+  jest.replaceProperty(process.env, "NODE_ENV", "production");
+  localStorage.setItem(CONSENT_KEY, "granted");
+});
+
+afterEach(() => {
+  jest.restoreAllMocks();
+  localStorage.clear();
+});
+
+it("path: host is the site domain itself -> expires _ga on the path and once on the domain", async () => {
+  const user = userEvent.setup();
+  expect(window.location.hostname).toBe("evandro.dev.br");
+  setCookie("_ga=1; Path=/");
+  setCookie("_ga_ABC=1; Path=/");
+  render(
+    <>
+      <button type="button" onClick={openCookiePreferences}>
+        Preferências de cookies
+      </button>
+      <GoogleAnalytics />
+    </>,
+  );
+  await screen.findByTestId("google-analytics-script");
+  const cookieWrites = jest.spyOn(document, "cookie", "set");
+
+  await user.click(
+    screen.getByRole("button", { name: "Preferências de cookies" }),
+  );
+  await act(async () => {});
+  await user.click(screen.getByRole("button", { name: "Recusar" }));
+
+  const writes = cookieWrites.mock.calls.map(([value]) => String(value));
+  // dois cookies (_ga e _ga_ABC), cada um: sem Domain e com Domain=evandro.dev.br (host == raiz, sem duplicar)
+  expect(writes).toHaveLength(4);
+  expect(writes.filter((w) => w.includes("Domain="))).toEqual([
+    expect.stringMatching(/^_ga=.*; Domain=evandro\.dev\.br$/),
+    expect.stringMatching(/^_ga_ABC=.*; Domain=evandro\.dev\.br$/),
+  ]);
+});