feat(servicos): topo, entregáveis e cases por serviço, assunto próprio no WhatsApp e títulos curtos

app/ia/opengraph-image.tsx

@@ -1,7 +1,7 @@
 import { ImageResponse } from "next/og";
 import { OG_CONTENT_TYPE, OG_SIZE, OgCard } from "@/lib/og-card";
 
-export const alt = "Revisão de app feito com IA";
+export const alt = "Revisão de sistema e de app feito com IA";
 export const size = OG_SIZE;
 export const contentType = OG_CONTENT_TYPE;
 
@@ -9,7 +9,7 @@ export default function Image() {
   return new ImageResponse(
     <OgCard
       eyebrow="IA no desenvolvimento"
-      title="Revisão de app feito com IA"
+      title="Revisão de sistema e de app feito com IA"
       description="Falhas de acesso a dados, o que aproveitar, o que refazer e um orçamento para pôr em produção."
     />,
     OG_SIZE,

app/ia/page.test.tsx

@@ -1,18 +1,24 @@
 import { render, screen, within } from "@testing-library/react";
+import { offerLabels } from "@/lib/offer-labels";
 import AiPage, { metadata } from "./page";
 
-it("uses a short search title: with the layout suffix it fits in 44 characters", () => {
+it("uses a short search title: up to 44 characters, and 60 with the layout suffix", () => {
   // o template de app/layout.tsx acrescenta " | Evandro.dev.br"
   const suffix = " | Evandro.dev.br";
-  expect(metadata.title).toBe("Revisão de app feito com IA");
-  expect(`${metadata.title}${suffix}`.length).toBeLessThanOrEqual(44);
+  expect(metadata.title).toBe("Revisão de sistema e de app feito com IA");
+  expect(String(metadata.title).length).toBeLessThanOrEqual(44);
+  expect(`${metadata.title}${suffix}`.length).toBeLessThanOrEqual(60);
   expect(metadata).toMatchObject({
     description: expect.any(String),
     alternates: { canonical: "https://evandro.dev.br/ia" },
   });
   // como nas outras páginas, o título da prévia de compartilhamento é o mesmo da busca, sem o sufixo
-  expect(metadata.openGraph?.title).toBe("Revisão de app feito com IA");
-  expect(metadata.twitter?.title).toBe("Revisão de app feito com IA");
+  expect(metadata.openGraph?.title).toBe(
+    "Revisão de sistema e de app feito com IA",
+  );
+  expect(metadata.twitter?.title).toBe(
+    "Revisão de sistema e de app feito com IA",
+  );
 });
 
 it("uses no lime outside the contact actions (the quote on the paper background is ink)", () => {
@@ -75,7 +81,7 @@ it("has breadcrumb navigation back to the home", () => {
     within(breadcrumb).getByRole("link", { name: "Início" }),
   ).toHaveAttribute("href", "/");
   expect(
-    within(breadcrumb).getByText("Revisão de app feito com IA"),
+    within(breadcrumb).getByText(offerLabels.revisao.name),
   ).toHaveAttribute("aria-current", "page");
 });
 
@@ -232,3 +238,17 @@ it("keeps the incident news collapsed in a <details>, closed by default", () =>
       .closest("details"),
   ).toBeNull();
 });
+
+it("names the review like the offer on the home: the trail and the structured data use the offer name, not the search title", () => {
+  const { container } = render(<AiPage />);
+
+  const script = container.querySelector('script[type="application/ld+json"]');
+  const data = JSON.parse(script?.textContent ?? "{}");
+  const breadcrumb = data["@graph"].find(
+    (node: { "@type": string }) => node["@type"] === "BreadcrumbList",
+  );
+  expect(
+    breadcrumb.itemListElement.map(({ name }: { name: string }) => name),
+  ).toEqual(["Início", offerLabels.revisao.name]);
+  expect(offerLabels.revisao.name).toBe("Revisão de sistema que já existe");
+});

app/ia/page.tsx

@@ -8,13 +8,17 @@ import {
 import HoverPrefetchLink from "@/app/components/HoverPrefetchLink";
 import WhatsAppLink from "@/app/components/WhatsAppLink";
 import { safeJsonLd } from "@/lib/jsonld";
+import { offerLabels } from "@/lib/offer-labels";
 import { buildBreadcrumbList, buildPageSocialMetadata } from "@/lib/seo";
 import { siteUrl } from "@/lib/site-content";
 import { AI_REVIEW_SUBJECT } from "@/lib/whatsapp";
 
 const pageUrl = `${siteUrl}/ia`;
-/** Curto de propósito: o template de app/layout.tsx acrescenta " | Evandro.dev.br" e o conjunto cabe em 44 caracteres. */
-const pageTitle = "Revisão de app feito com IA";
+/**
+ * Título para busca: até 44 caracteres, e 60 com o " | Evandro.dev.br" que o template de app/layout.tsx acrescenta. Cobre a oferta
+ * (revisão de sistema) e a busca por app feito com IA. O nome da oferta, o mesmo da home, é o da trilha e dos dados estruturados.
+ */
+const pageTitle = "Revisão de sistema e de app feito com IA";
 const pageDescription =
   "Fez um app com Lovable, Bolt ou Replit? Eu reviso as falhas de acesso a dados, separo o que aproveitar do que refazer e faço o orçamento para a produção.";
 /** Entra na frase "Quero conversar sobre {assunto}." da mensagem do WhatsApp (a mesma do botão flutuante em /ia). */
@@ -167,7 +171,7 @@ export default function AiPage() {
     "@graph": [
       buildBreadcrumbList(pageUrl, [
         ["Início", siteUrl],
-        ["Revisão de app feito com IA", pageUrl],
+        [offerLabels.revisao.name, pageUrl],
       ] as const),
     ],
   };
@@ -181,7 +185,7 @@ export default function AiPage() {
           <Breadcrumb
             items={[
               { label: "Início", href: "/" },
-              { label: "Revisão de app feito com IA", href: "/ia" },
+              { label: offerLabels.revisao.name, href: "/ia" },
             ]}
           />
           <div className="grid items-center gap-sp-8 lg:grid-cols-[minmax(0,1.1fr)_minmax(0,0.9fr)] lg:gap-sp-12">

app/layout.test.tsx

@@ -1,5 +1,5 @@
-import { readFileSync } from "node:fs";
-import { join } from "node:path";
+import { Geist_Mono, Space_Grotesk } from "next/font/google";
+import localFont from "next/font/local";
 import { renderToStaticMarkup } from "react-dom/server";
 import { caseStudies, serviceHubLinks, servicePages } from "@/lib/site-content";
 import RootLayout, { metadata } from "./layout";
@@ -14,9 +14,10 @@ const mockFloatingProps = jest.fn();
 const mockFooterProps = jest.fn();
 
 jest.mock("next/font/google", () => ({
-  Geist_Mono: () => ({ variable: "font-mono-var" }),
-  Space_Grotesk: () => ({ variable: "font-display-var" }),
+  Geist_Mono: jest.fn(() => ({ variable: "font-mono-var" })),
+  Space_Grotesk: jest.fn(() => ({ variable: "font-display-var" })),
 }));
+jest.mock("next/font/local", () => ({ __esModule: true, default: jest.fn() }));
 jest.mock("./globals.css", () => ({}));
 jest.mock("./components/cinematic/CinematicOverlays", () => ({
   __esModule: true,
@@ -47,6 +48,12 @@ jest.mock("./components/FloatingWhatsApp", () => ({
   },
 }));
 
+// as fontes são pedidas ao carregar o layout (uma vez, na importação): lê-se o que foi pedido antes de qualquer
+// jest.clearAllMocks
+const monoFontOptions = jest.mocked(Geist_Mono).mock.calls[0]?.[0];
+const displayFontOptions = jest.mocked(Space_Grotesk).mock.calls[0]?.[0];
+const localFontCalls = jest.mocked(localFont).mock.calls.length;
+
 beforeEach(() => {
   jest.clearAllMocks();
 });
@@ -119,12 +126,12 @@ describe("what the layout mounts", () => {
     expect(html.match(/id="site-footer"/g)).toHaveLength(1);
   });
 
-  it("gives the header and the button the service and case names, and only names", () => {
+  it("gives the header and the button the whatsappSubject of each service and the case names, and only those", () => {
     markup();
 
     const expected = {
       services: Object.fromEntries(
-        servicePages.map((service) => [service.slug, service.navLabel]),
+        servicePages.map((service) => [service.slug, service.whatsappSubject]),
       ),
       cases: Object.fromEntries(
         caseStudies.map((caseStudy) => [caseStudy.id, caseStudy.title]),
@@ -135,9 +142,19 @@ describe("what the layout mounts", () => {
       whatsAppContexts: expected,
     });
     expect(Object.keys(expected.services).length).toBeGreaterThan(0);
+    // a mensagem lê "Quero conversar sobre {assunto}.": nenhum assunto de serviço começa em maiúscula
+    for (const subject of Object.values(expected.services)) {
+      expect(subject).toMatch(/^[a-zà-ú]/);
+    }
     expect(Object.keys(expected.cases).length).toBeGreaterThan(0);
   });
 
+  it("keeps the smooth anchors but opens each new page at the top: the html carries data-scroll-behavior, which makes Next turn the smooth scroll off only during the route change", () => {
+    // o atributo é o que o Next lê para desligar a rolagem suave só durante a troca de rota (o e2e navigation.spec.ts
+    // confere no navegador que a página nova abre em scrollY 0, sem deslizar)
+    expect(markup()).toMatch(/<html[^>]* data-scroll-behavior="smooth"/);
+  });
+
   it("hides the JavaScript-only parts of the page when scripts are off", () => {
     expect(markup()).toContain(".js-only{display:none!important}");
   });
@@ -145,18 +162,17 @@ describe("what the layout mounts", () => {
 
 describe("fonts", () => {
   it("does not preload Geist Mono (only small labels use it), while the display font keeps its preload", () => {
-    const source = readFileSync(join(__dirname, "layout.tsx"), "utf8");
-
-    const mono = source.match(/Geist_Mono\(\{[^}]*\}\)/)?.[0] ?? "";
-    expect(mono).toMatch(/preload:\s*false/);
-    const display = source.match(/Space_Grotesk\(\{[^}]*\}\)/)?.[0] ?? "";
-    expect(display).not.toMatch(/preload:\s*false/);
+    expect(monoFontOptions).toEqual(
+      expect.objectContaining({ preload: false }),
+    );
+    expect(displayFontOptions).toBeDefined();
+    expect(displayFontOptions).not.toEqual(
+      expect.objectContaining({ preload: false }),
+    );
   });
 
   it("no longer loads the unused Monument Extended font", () => {
-    const source = readFileSync(join(__dirname, "layout.tsx"), "utf8");
-
-    expect(source).not.toMatch(/Monument|next\/font\/local/i);
+    expect(localFontCalls).toBe(0);
     expect(markupClassName()).not.toMatch(/monument/i);
   });
 

app/layout.tsx

@@ -28,10 +28,14 @@ const defaultTitle = `Sites e sistemas em Joinville e SC${titleSuffix}`;
 const seoDescription =
   "Sites com pedido pelo WhatsApp e sistemas que tiram sua operação da planilha. Base em Garuva, SC; atendimento em Joinville e remoto em todo o Brasil.";
 
-/** Para o WhatsApp falar do serviço ou do case da página aberta: só nomes, sem o conteúdo pesado das páginas. */
+/**
+ * Para o WhatsApp falar do serviço ou do case da página aberta: só os assuntos e nomes, sem o conteúdo pesado das
+ * páginas. O serviço entra pelo `whatsappSubject` (uma frase em minúsculas, que cabe em "Quero conversar sobre
+ * {assunto}."), e não pelo nome: o nome daria "sobre Sites profissionais.".
+ */
 const whatsAppContexts: WhatsAppContexts = {
   services: Object.fromEntries(
-    servicePages.map((service) => [service.slug, service.navLabel]),
+    servicePages.map((service) => [service.slug, service.whatsappSubject]),
   ),
   cases: Object.fromEntries(
     caseStudies.map((caseStudy) => [caseStudy.id, caseStudy.title]),
@@ -130,8 +134,11 @@ export default function RootLayout({ children }: Readonly<RootLayoutProps>) {
   };
 
   return (
+    // data-scroll-behavior: com `scroll-behavior: smooth` no CSS global, o Next desliga a suavização só durante a troca
+    // de página (a página nova abre no topo, sem deslizar) e a restaura depois; as âncoras da mesma página seguem suaves.
     <html
       lang="pt-BR"
+      data-scroll-behavior="smooth"
       className={`${spaceGrotesk.variable} ${geistMono.variable}`}
     >
       <head>

app/metadata-limits.test.ts

@@ -6,7 +6,6 @@ import { metadata as layoutMetadata } from "./layout";
 import { metadata as notFoundMetadata } from "./not-found";
 import sitemap from "./sitemap";
 
-jest.mock("next/navigation", () => ({ notFound: jest.fn() }));
 // o layout importa a fonte do Google e o CSS global; fora do Next nenhum dos dois existe
 jest.mock("next/font/google", () => ({
   Geist_Mono: () => ({ variable: "font-mono-var" }),

app/servicos/[slug]/page.cover.paths.test.tsx

@@ -1,4 +1,5 @@
 import { render, screen } from "@testing-library/react";
+import { setNavigation } from "@/__mocks__/next/navigation";
 import { getCaseMedia } from "@/app/cases/_components/case-media";
 import { type Device, getShowcaseAssets } from "@/lib/project-showcase";
 import { getServicePage } from "@/lib/site-content";
@@ -15,12 +16,9 @@ import ServicePage from "./page";
  * Quando a capa vale, a legenda dela cita o case e o case não ganha cartão em "Trabalhos parecidos".
  */
 
-jest.mock("next/navigation", () => ({
-  notFound: jest.fn(() => {
-    throw new Error("NEXT_NOT_FOUND");
-  }),
-  usePathname: () => "/servicos",
-}));
+beforeEach(() => {
+  setNavigation({ pathname: "/servicos" });
+});
 jest.mock("@/app/cases/_components/case-media", () => ({
   ...jest.requireActual("@/app/cases/_components/case-media"),
   getCaseMedia: jest.fn(),
@@ -74,7 +72,8 @@ describe("ServicePage: escolha da capa do topo", () => {
     expect(view.compact).toBe(false);
     expect(view.caption).toHaveTextContent("Lavação 047");
     expect(view.cards).not.toContain("Lavação 047");
-    expect(view.cards).toEqual(["SC Plus Aquicultura", "AS Serviços"]);
+    // a SEV é o segundo trabalho; SC Plus e AS Serviços ficam no bloco menor, fora de "Onde já apliquei isso"
+    expect(view.cards).toEqual(["SEV Moda Íntima"]);
   });
 
   it("path: mobile cover with its capture on disk -> phone frame in the hero, no browser frame", async () => {
@@ -98,11 +97,7 @@ describe("ServicePage: escolha da capa do topo", () => {
     expect(view.twoColumns).toBe(false);
     expect(view.compact).toBe(true);
     expect(screen.queryByRole("img")).toBeNull();
-    expect(view.cards).toEqual([
-      "Lavação 047",
-      "SC Plus Aquicultura",
-      "AS Serviços",
-    ]);
+    expect(view.cards).toEqual(["Lavação 047", "SEV Moda Íntima"]);
   });
 
   it("path: only the OTHER device was captured (mobile cover, desktop capture) -> no cover, the check follows the device the service asks for", async () => {

app/servicos/[slug]/page.paths.test.tsx

@@ -1,5 +1,6 @@
 import { render, screen } from "@testing-library/react";
 import { notFound } from "next/navigation";
+import { setNavigation } from "@/__mocks__/next/navigation";
 import { getServicePage } from "@/lib/site-content";
 import ServicePage, { generateMetadata } from "./page";
 
@@ -8,13 +9,9 @@ import ServicePage, { generateMetadata } from "./page";
  * Cobrem só o que o arquivo principal não exercita: slug desconhecido e perguntas frequentes ausentes ou vazias.
  */
 
-// usePathname: o HoverPrefetchLink (trilha, cartões) lê o caminho para saber se está na home
-jest.mock("next/navigation", () => ({
-  notFound: jest.fn(() => {
-    throw new Error("NEXT_NOT_FOUND");
-  }),
-  usePathname: () => "/servicos",
-}));
+beforeEach(() => {
+  setNavigation({ pathname: "/servicos" });
+});
 
 beforeEach(() => {
   jest.mocked(notFound).mockClear();

app/servicos/[slug]/page.sections.paths.test.tsx

@@ -0,0 +1,82 @@
+import { render, screen } from "@testing-library/react";
+import { setNavigation } from "@/__mocks__/next/navigation";
+import { getServiceOffer, getServicePage } from "@/lib/site-content";
+import ServicePage from "./page";
+
+/**
+ * Caminhos-base de ServicePage (CC 4, contado à mão: serviço que não existe | bloco menor `alsoCases` | oferta com
+ * "O que você recebe") nas combinações do bloco menor e da oferta, que page.test.tsx só mostra juntas ou separadas com
+ * dados reais:
+ *   - nem bloco menor nem oferta (a base: tauri-rust);
+ *   - bloco menor SEM oferta (nenhum serviço real é assim: montado trocando `alsoCases` de consultoria-nextjs);
+ *   - bloco menor E oferta (criacao-de-sites): a ordem na página é cases, bloco menor, "O que você recebe".
+ * O slug desconhecido está em page.paths.test.tsx.
+ */
+
+beforeEach(() => {
+  setNavigation({ pathname: "/servicos" });
+});
+
+async function renderService(slug: string) {
+  const ui = await ServicePage({ params: Promise.resolve({ slug }) });
+  return render(ui);
+}
+
+const ALSO_TITLE = "Também faço sites institucionais";
+const ALSO_HEADING = { level: 2, name: ALSO_TITLE } as const;
+const DELIVERABLES_HEADING = {
+  level: 2,
+  name: "O que você recebe",
+} as const;
+
+describe("ServicePage: bloco menor e oferta", () => {
+  it("path: no smaller block and no offer -> neither 'Também faço' nor 'O que você recebe', and the rest of the page stays", async () => {
+    expect(getServicePage("tauri-rust")?.alsoCases).toBeUndefined();
+    expect(getServiceOffer("tauri-rust")).toBeUndefined();
+
+    await renderService("tauri-rust");
+
+    expect(screen.queryByRole("heading", ALSO_HEADING)).toBeNull();
+    expect(screen.queryByRole("heading", DELIVERABLES_HEADING)).toBeNull();
+    expect(
+      screen.getByRole("heading", { level: 2, name: "Como trabalhamos" }),
+    ).toBeVisible();
+  });
+
+  it("path: a smaller block on a service that is not an offer -> the block shows, 'O que você recebe' does not", async () => {
+    const service = getServicePage("consultoria-nextjs");
+    if (!service) throw new Error("Missing service consultoria-nextjs");
+    expect(getServiceOffer(service.slug)).toBeUndefined();
+    const original = service.alsoCases;
+    service.alsoCases = { title: "Também faço isto", caseIds: ["sc-plus"] };
+    try {
+      await renderService(service.slug);
+
+      const block = screen
+        .getByRole("heading", { level: 2, name: "Também faço isto" })
+        .closest("section") as HTMLElement;
+      expect(block).toHaveTextContent("SC Plus");
+      expect(screen.queryByRole("heading", DELIVERABLES_HEADING)).toBeNull();
+    } finally {
+      service.alsoCases = original;
+    }
+  });
+
+  it("path: a smaller block on an offer -> the cases come first, then the block, then 'O que você recebe'", async () => {
+    await renderService("criacao-de-sites");
+
+    const cases = document.getElementById("casos-relacionados");
+    const also = screen
+      .getByRole("heading", ALSO_HEADING)
+      .closest("section") as HTMLElement;
+    const deliverables = screen
+      .getByRole("heading", DELIVERABLES_HEADING)
+      .closest("section") as HTMLElement;
+    expect(cases).not.toBeNull();
+    const follows = Node.DOCUMENT_POSITION_FOLLOWING;
+    expect(
+      (cases as HTMLElement).compareDocumentPosition(also) & follows,
+    ).toBeTruthy();
+    expect(also.compareDocumentPosition(deliverables) & follows).toBeTruthy();
+  });
+});

app/servicos/[slug]/page.test.tsx

@@ -1,4 +1,5 @@
 import { render, screen, within } from "@testing-library/react";
+import { setNavigation } from "@/__mocks__/next/navigation";
 import { SEO_IDS } from "@/lib/seo";
 import {
   buttonLabels,
@@ -14,11 +15,9 @@ import {
 import ServicesIndexPage from "../page";
 import ServicePage, { generateMetadata, generateStaticParams } from "./page";
 
-// usePathname: o HoverPrefetchLink (trilha, cartões) lê o caminho para saber se está na home
-jest.mock("next/navigation", () => ({
-  notFound: jest.fn(),
-  usePathname: () => "/servicos",
-}));
+beforeEach(() => {
+  setNavigation({ pathname: "/servicos" });
+});
 
 async function renderService(slug: string) {
   const ui = await ServicePage({ params: Promise.resolve({ slug }) });
@@ -117,7 +116,13 @@ it("renders answer-first consulting, reciprocal case links and minimal schema",
   for (const cta of primaryCtas) {
     const destination = new URL(cta.getAttribute("href") ?? "");
     expect(destination.origin).toBe("https://wa.me");
-    expect(destination.searchParams.get("text")).toContain(service.navLabel);
+    // o assunto da mensagem é o `whatsappSubject` do serviço, em minúsculas, e não o nome com maiúscula
+    expect(destination.searchParams.get("text")).toContain(
+      `Quero conversar sobre ${service.whatsappSubject}.`,
+    );
+    expect(destination.searchParams.get("text")).toContain(
+      "uma consultoria em Next.js",
+    );
     expect(cta).toHaveAttribute("target", "_blank");
     expect(cta).toHaveAttribute("rel", expect.stringContaining("noopener"));
   }
@@ -236,9 +241,13 @@ it("fills the hub hero with a mosaic of three client posters, never opening with
   expect(hero?.querySelector(".ds-section-shell")).toHaveClass("grid");
   const posters = Array.from(hero?.querySelectorAll("img") ?? []);
   expect(posters).toHaveLength(3);
+  // a ordem é a de /cases (a vitrine), sem a SEV, que lidera a lista mas não o mosaico
+  const mosaicCases = clientCasesForListing.filter(
+    ({ id }) => id !== "sev-modaintima",
+  );
   for (const [index, poster] of posters.entries()) {
     expect(decodeURIComponent(poster.getAttribute("src") ?? "")).toContain(
-      `/videos/${clientCasesForListing[index].id}/desktop.webp`,
+      `/videos/${mosaicCases[index].id}/desktop.webp`,
     );
     expect(poster).toHaveAttribute("alt", "");
   }
@@ -406,19 +415,33 @@ it("shows the client cases first, right after the hero, with the first cover in
     ),
   ).toBe(true);
 
-  // o case da capa (Lavação 047) é citado pela legenda dela; os cartões trazem os demais, com os de cliente à frente
+  // o case da capa (Lavação 047) é citado pela legenda dela; "Onde já apliquei isso" traz a SEV como segundo trabalho
   const caseLinks = caseCardLinks(container);
-  expect(caseLinks.map((link) => link.getAttribute("href"))).toEqual(
-    getRelatedCases(siteService.relatedCaseIds)
-      .filter(({ id }) => id !== siteService.heroCase?.id)
-      .map(({ id }) => `/cases/${id}`),
-  );
   expect(caseLinks.map((link) => link.getAttribute("href"))).toEqual([
-    "/cases/sc-plus",
-    "/cases/as-servicos",
+    "/cases/sev-modaintima",
   ]);
+  // SC Plus e AS Serviços saem dali e vão para o bloco menor "Também faço sites institucionais"
+  const alsoHeading = screen.getByRole("heading", {
+    level: 2,
+    name: "Também faço sites institucionais",
+  });
+  expect(isBefore(casesHeading, alsoHeading)).toBe(true);
+  const alsoBlock = alsoHeading.closest("section") as HTMLElement;
+  expect(
+    within(alsoBlock)
+      .getAllByRole("link")
+      .map((link) => link.getAttribute("href")),
+  ).toEqual(["/cases/sc-plus", "/cases/as-servicos"]);
+  expect(
+    within(alsoBlock).getByText(siteService.caseRelevance["sc-plus"]),
+  ).toBeVisible();
+  // sem capa no bloco menor
+  expect(alsoBlock.querySelector("img")).toBeNull();
+  expect(
+    getRelatedCases(siteService.relatedCaseIds).map(({ id }) => id),
+  ).toEqual(["lavacao-047", "sev-modaintima", "sc-plus", "as-servicos"]);
 
-  // pôster do case de destaque (Lavação 047) numa moldura no topo, no lugar do fundo verde, e não a SEV
+  // pôster do case de destaque (Lavação 047) numa moldura no topo, no lugar do fundo verde
   const hero = container.querySelector("section");
   const heroFrame = hero?.querySelector(".ds-bframe");
   expect(heroFrame).not.toBeNull();
@@ -427,7 +450,11 @@ it("shows the client cases first, right after the hero, with the first cover in
     "Captura de tela do site Lavação 047",
   );
   expect(hero?.querySelector("a[href='/cases/lavacao-047']")).not.toBeNull();
-  expect(container.textContent).not.toMatch(/SEV Moda Íntima/);
+  // a SEV tem cartão (segundo trabalho), mas não vira a capa do topo
+  expect(hero?.textContent).not.toMatch(/SEV Moda Íntima/);
+  expect(caseCardLinks(container)[0].closest("article")).toHaveTextContent(
+    siteService.caseRelevance["sev-modaintima"],
+  );
   // a legenda da capa cita o case com a frase de relação e o botão "Ver case"
   const caption = hero?.querySelector("figcaption");
   expect(caption).toHaveTextContent("Lavação 047");
@@ -437,7 +464,7 @@ it("shows the client cases first, right after the hero, with the first cover in
       name: "Ver case Lavação 047",
     }),
   ).toHaveAttribute("href", "/cases/lavacao-047");
-  // a mesma capa não aparece duas vezes: o case de destaque não ganha cartão, e os outros mantêm a capa deles
+  // a mesma capa não aparece duas vezes: o case de destaque não ganha cartão; a SEV mantém a dela e os do bloco menor não têm capa
   expect(
     container.querySelectorAll(
       "img[alt='Captura de tela do site Lavação 047']",
@@ -447,7 +474,150 @@ it("shows the client cases first, right after the hero, with the first cover in
     container.querySelectorAll(
       "img[alt='Captura de tela do site SC Plus Aquicultura']",
     ),
-  ).toHaveLength(1);
+  ).toHaveLength(0);
+});
+
+it("repeats on the two offer pages the 'O que você recebe' and the 'Primeiro passo' of the offer, from the same source as the home", async () => {
+  for (const [slug, offer] of [
+    ["criacao-de-sites", serviceOffers[0]],
+    ["engenharia-de-software", serviceOffers[1]],
+  ] as const) {
+    const { container, unmount } = await renderService(slug);
+
+    const receives = screen.getByRole("heading", {
+      level: 2,
+      name: "O que você recebe",
+    });
+    const block = receives.closest("section") as HTMLElement;
+    expect(
+      within(block)
+        .getAllByRole("listitem")
+        .map((item) => item.textContent),
+    ).toEqual(offer.deliverables);
+    const firstStep = within(block).getByRole("heading", {
+      level: 2,
+      name: "Primeiro passo",
+    });
+    expect(isBefore(receives, firstStep)).toBe(true);
+    expect(within(block).getByText(offer.firstStep)).toBeVisible();
+    // vem depois da prova e antes de "Para quem faz sentido"
+    expect(
+      isBefore(
+        screen.getByRole("heading", {
+          level: 2,
+          name: "Onde já apliquei isso",
+        }),
+        receives,
+      ),
+    ).toBe(true);
+    expect(
+      isBefore(
+        receives,
+        screen.getByRole("heading", {
+          level: 2,
+          name: "Para quem faz sentido",
+        }),
+      ),
+    ).toBe(true);
+    // o bloco não traz botão de contato próprio: o do topo e o do fim bastam
+    expect(within(block).queryByRole("link")).toBeNull();
+    expect(container.textContent).not.toMatch(/\d+\s?dias|R\$/);
+    unmount();
+  }
+});
+
+it("keeps a single list of deliverables per page: the offer pages drop 'O que podemos entregar', the others keep it", async () => {
+  for (const slug of ["criacao-de-sites", "engenharia-de-software"]) {
+    const { unmount } = await renderService(slug);
+    expect(
+      screen.getByRole("heading", { level: 2, name: "O que você recebe" }),
+    ).toBeInTheDocument();
+    expect(
+      screen.queryByRole("heading", { name: "O que podemos entregar" }),
+    ).toBeNull();
+    // "Para quem faz sentido" continua, sozinho
+    expect(
+      screen.getByRole("heading", { level: 2, name: "Para quem faz sentido" }),
+    ).toBeInTheDocument();
+    unmount();
+  }
+  for (const slug of [
+    "consultoria-nextjs",
+    "tauri-rust",
+    "integracao-hardware-software-iot",
+    "arquitetura-de-software",
+  ]) {
+    const { unmount } = await renderService(slug);
+    expect(
+      screen.getByRole("heading", { level: 2, name: "O que podemos entregar" }),
+    ).toBeInTheDocument();
+    unmount();
+  }
+});
+
+it("leaves 'O que você recebe' and 'Primeiro passo' out of the services that are not an offer", async () => {
+  for (const slug of [
+    "consultoria-nextjs",
+    "tauri-rust",
+    "integracao-hardware-software-iot",
+    "arquitetura-de-software",
+  ]) {
+    const { unmount } = await renderService(slug);
+    expect(
+      screen.queryByRole("heading", { name: "O que você recebe" }),
+    ).toBeNull();
+    expect(
+      screen.queryByRole("heading", { name: "Primeiro passo" }),
+    ).toBeNull();
+    expect(
+      screen.queryByRole("heading", {
+        name: "Também faço sites institucionais",
+      }),
+    ).toBeNull();
+    unmount();
+  }
+});
+
+it("opens the systems proof with the Apolo Energia block, as the résumé says it, and a subtitle that starts from the pain", async () => {
+  const { container } = await renderService("engenharia-de-software");
+
+  const proof = container.querySelector<HTMLElement>("#casos-relacionados");
+  if (!proof) throw new Error("Missing proof block");
+  // o bloco da Apolo vem no topo da prova, antes dos cartões de case
+  const note = within(proof).getByText(/Apolo Energia/);
+  expect(note).toHaveTextContent(
+    "aplicações web e mobile para rotinas internas, APIs e painéis de operação",
+  );
+  expect(note.textContent).toMatch(/uso interno/);
+  expect(isBefore(note, caseCardLinks(container)[0])).toBe(true);
+  // o subtítulo parte da dor: planilha e retrabalho
+  const subtitle = screen.getByText(/planilhas, mensagens e retrabalho/);
+  expect(isBefore(screen.getByRole("heading", { level: 1 }), subtitle)).toBe(
+    true,
+  );
+});
+
+it("says the offer name, not the old label, in the breadcrumb, the title and the WhatsApp message of every service", async () => {
+  for (const { slug, navLabel, whatsappSubject } of servicePages) {
+    const { unmount } = await renderService(slug);
+
+    const trail = within(
+      screen.getByRole("navigation", { name: "Trilha de navegação" }),
+    ).getAllByRole("link");
+    expect(trail[trail.length - 1]).toHaveTextContent(navLabel);
+    for (const cta of screen.getAllByRole("link", {
+      name: buttonLabels.contact,
+    })) {
+      const text = new URL(cta.getAttribute("href") ?? "").searchParams.get(
+        "text",
+      );
+      expect(text).toContain(`Quero conversar sobre ${whatsappSubject}.`);
+      expect(text).not.toMatch(
+        /Sites profissionais|Sites, sistemas e aplicativos/,
+      );
+    }
+    unmount();
+  }
 });
 
 it("opens the two offer services with the offer name as the h1, and leaves the search title alone", async () => {
@@ -674,7 +844,8 @@ it("says in one sentence, per case, why it matters to the service", async () =>
           container.querySelectorAll(`article a[href="/cases/${id}"]`),
         ).toHaveLength(0);
       } else {
-        const card = screen.getByText(sentence).closest("article");
+        // o cartão de "Onde já apliquei isso" ou a linha do bloco menor "Também faço sites institucionais"
+        const card = screen.getByText(sentence).closest("article, li");
         expect(card).toContainElement(link);
       }
     }
@@ -715,13 +886,8 @@ it("cites the Apolo Energia experience in text on the IoT and architecture pages
   }
 });
 
-it("does not mention Apolo Energia on the other service pages", async () => {
-  for (const slug of [
-    "criacao-de-sites",
-    "engenharia-de-software",
-    "consultoria-nextjs",
-    "tauri-rust",
-  ]) {
+it("does not mention Apolo Energia on the other service pages (the systems page cites it, tested above)", async () => {
+  for (const slug of ["criacao-de-sites", "consultoria-nextjs", "tauri-rust"]) {
     const { container, unmount } = await renderService(slug);
     expect(container.textContent).not.toMatch(/Apolo/);
     unmount();

app/servicos/[slug]/page.tsx

@@ -1,13 +1,6 @@
 import type { Metadata } from "next";
 import { notFound } from "next/navigation";
-import { getCaseMedia } from "@/app/cases/_components/case-media";
 import {
-  compactHero,
-  heroWithMediaGrid,
-} from "@/app/cases/_components/hero-styles";
-import { Breadcrumb } from "@/app/components/Breadcrumb";
-import {
-  pageTop,
   primaryButton,
   secondaryButtonDark,
 } from "@/app/components/button-styles";
@@ -22,16 +15,20 @@ import {
 } from "@/lib/seo";
 import {
   buttonLabels,
-  caseStudies,
-  getRelatedCases,
+  getServiceOffer,
   getServicePage,
   servicePages,
   siteUrl,
 } from "@/lib/site-content";
-import { ServiceDiagram } from "../_components/ServiceDiagram";
-import { ServiceHeroCover } from "../_components/ServiceHeroCover";
+import { ServiceAlsoCases } from "../_components/ServiceAlsoCases";
+import { ServiceDeliverables } from "../_components/ServiceDeliverables";
+import { ServiceHero } from "../_components/ServiceHero";
 import { ServiceOffer } from "../_components/ServiceOffer";
 import { ServiceRelatedCases } from "../_components/ServiceRelatedCases";
+import {
+  resolveServiceHero,
+  splitServiceCases,
+} from "../_components/service-page";
 
 interface ServicePageProps {
   params: Promise<{
@@ -77,18 +74,21 @@ export default async function ServicePage({ params }: ServicePageProps) {
     notFound();
   }
 
-  const relatedCases = getRelatedCases(service.relatedCaseIds);
-  // capa do topo: o case escolhido para o serviço, se tiver captura gravada do aparelho pedido; senão, o esquema de fluxo
-  const heroDevice = service.heroCase?.device ?? "desktop";
-  const heroCase = caseStudies.find(
-    ({ id }) =>
-      id === service.heroCase?.id && Boolean(getCaseMedia(id, heroDevice)),
-  );
-  const diagram = heroCase ? undefined : service.diagram;
-  const hasHeroSide = Boolean(heroCase || diagram);
-  // o case da capa é citado pela legenda dela, e não ganha cartão em "Onde já apliquei isso"
-  const hasCaseCards = relatedCases.some(({ id }) => id !== heroCase?.id);
+  const hero = resolveServiceHero(service);
+  const { cards, also } = splitServiceCases(service);
+  // as duas primeiras ofertas têm página aqui; "O que você recebe" e "Primeiro passo" vêm de serviceOffers, como na home
+  const offer = getServiceOffer(service.slug);
   const pageUrl = `${siteUrl}/servicos/${service.slug}`;
+  const audienceCard = (
+    <article className="ds-card">
+      <h2 className="ds-card-title !mt-0">Para quem faz sentido</h2>
+      <ul className="ds-list space-y-sp-2">
+        {service.audience.map((item) => (
+          <li key={item}>{item}</li>
+        ))}
+      </ul>
+    </article>
+  );
 
   const jsonLd = {
     "@context": "https://schema.org",
@@ -106,90 +106,44 @@ export default async function ServicePage({ params }: ServicePageProps) {
     <main>
       <script type="application/ld+json">{safeJsonLd(jsonLd)}</script>
 
-      <section
-        className={`ds-section ds-section-dark ${pageTop} ${
-          hasHeroSide ? "" : compactHero
-        }`}
-      >
-        <div
-          className={`ds-section-shell ${hasHeroSide ? heroWithMediaGrid : ""}`}
-        >
-          <div className="max-w-[860px]">
-            <Breadcrumb
-              items={[
-                { label: "Início", href: "/" },
-                { label: "Serviços", href: "/servicos" },
-                { label: service.navLabel, href: `/servicos/${service.slug}` },
-              ]}
-            />
-            <p className="ds-eyebrow">{service.eyebrow}</p>
-            <h1 className="ds-section-title max-w-[22ch] text-balance text-white">
-              {service.headline}
-            </h1>
-            <p className="ds-copy max-w-[64ch] !text-[rgba(255,255,255,0.78)]">
-              {service.answer}
-            </p>
-            <div className="mt-sp-8 flex flex-wrap gap-sp-3">
-              <WhatsAppLink
-                service={service.navLabel}
-                placement="service_detail_hero"
-                className={primaryButton}
-              >
-                {buttonLabels.contact}
-              </WhatsAppLink>
-              {hasCaseCards ? (
-                <a href="#casos-relacionados" className={secondaryButtonDark}>
-                  Ver projetos parecidos
-                </a>
-              ) : null}
-            </div>
-            <p className="mt-sp-4 text-[15px] leading-6 text-white/70">
-              O botão abre uma conversa no WhatsApp, sem formulário. Garuva e
-              Joinville (SC) · atendimento remoto em todo o Brasil.
-            </p>
-          </div>
-          {diagram ? (
-            <ServiceDiagram kind={diagram} />
-          ) : (
-            <ServiceHeroCover
-              caseStudy={heroCase}
-              device={heroDevice}
-              relevance={
-                heroCase ? service.caseRelevance[heroCase.id] : undefined
-              }
-            />
-          )}
-        </div>
-      </section>
+      <ServiceHero service={service} hero={hero} />
 
       <ServiceRelatedCases
-        cases={relatedCases}
+        cases={cards}
         relevance={service.caseRelevance}
         experienceNote={service.experienceNote}
-        heroCaseId={heroCase?.id}
+        heroCaseId={hero.heroCase?.id}
       />
 
+      {also ? (
+        <ServiceAlsoCases
+          title={also.title}
+          cases={also.cases}
+          relevance={service.caseRelevance}
+        />
+      ) : null}
+
+      {offer ? <ServiceDeliverables offer={offer} /> : null}
+
       <section className="ds-section">
         <div className="ds-section-shell">
-          <div className="ds-grid-2">
-            <article className="ds-card">
-              <h2 className="ds-card-title !mt-0">Para quem faz sentido</h2>
-              <ul className="ds-list space-y-sp-2">
-                {service.audience.map((item) => (
-                  <li key={item}>{item}</li>
-                ))}
-              </ul>
-            </article>
+          {offer ? (
+            // a página da oferta já tem "O que você recebe": uma lista de entregáveis só, sem "O que podemos entregar"
+            audienceCard
+          ) : (
+            <div className="ds-grid-2">
+              {audienceCard}
 
-            <article className="ds-card">
-              <h2 className="ds-card-title !mt-0">O que podemos entregar</h2>
-              <ul className="ds-list space-y-sp-2">
-                {service.outcomes.map((item) => (
-                  <li key={item}>{item}</li>
-                ))}
-              </ul>
-            </article>
-          </div>
+              <article className="ds-card">
+                <h2 className="ds-card-title !mt-0">O que podemos entregar</h2>
+                <ul className="ds-list space-y-sp-2">
+                  {service.outcomes.map((item) => (
+                    <li key={item}>{item}</li>
+                  ))}
+                </ul>
+              </article>
+            </div>
+          )}
         </div>
       </section>
 
@@ -223,7 +177,7 @@ export default async function ServicePage({ params }: ServicePageProps) {
             </article>
           </div>
         </div>
-        <div className="ds-section-shell mt-sp-8">
+        <div className="ds-section-shell !mt-sp-8">
           <details className="border border-[var(--border)] bg-white/70 p-sp-5 md:p-sp-6">
             <summary className="cursor-pointer py-sp-2 text-base font-semibold leading-relaxed focus-visible:outline-2 focus-visible:outline-offset-4 focus-visible:outline-[var(--ink)]">
               Detalhes técnicos e tecnologias
@@ -268,7 +222,7 @@ export default async function ServicePage({ params }: ServicePageProps) {
             </p>
             <div className="mt-sp-6 flex flex-wrap gap-sp-3">
               <WhatsAppLink
-                service={service.navLabel}
+                service={service.whatsappSubject}
                 placement="service_detail_footer"
                 className={primaryButton}
               >

app/servicos/_components/ServiceAlsoCases.test.tsx

@@ -0,0 +1,75 @@
+import { render, screen, within } from "@testing-library/react";
+import { setNavigation } from "@/__mocks__/next/navigation";
+import { type CaseStudyContent, caseStudies } from "@/lib/site-content";
+import { ServiceAlsoCases } from "./ServiceAlsoCases";
+
+/**
+ * ServiceAlsoCases (CC 3): sem case (nada) | com case; frase de relação própria | só o resumo do case.
+ */
+
+beforeEach(() => {
+  setNavigation({ pathname: "/servicos" });
+});
+
+function getCase(id: string): CaseStudyContent {
+  const found = caseStudies.find((item) => item.id === id);
+  if (!found) throw new Error(`Missing case ${id}`);
+  return found;
+}
+
+describe("ServiceAlsoCases", () => {
+  it("path: cases with a relation sentence -> one line per case, with the title, the sentence and a 'Ver case' link, and no cover", () => {
+    render(
+      <ServiceAlsoCases
+        title="Também faço sites institucionais"
+        cases={[getCase("sc-plus"), getCase("as-servicos")]}
+        relevance={{
+          "sc-plus": "Frase do SC Plus.",
+          "as-servicos": "Frase da AS.",
+        }}
+      />,
+    );
+
+    expect(
+      screen.getByRole("heading", {
+        level: 2,
+        name: "Também faço sites institucionais",
+      }),
+    ).toBeVisible();
+    const rows = screen.getAllByRole("listitem");
+    expect(rows).toHaveLength(2);
+    expect(
+      within(rows[0]).getByRole("heading", {
+        level: 3,
+        name: "SC Plus Aquicultura",
+      }),
+    ).toBeVisible();
+    expect(within(rows[0]).getByText("Frase do SC Plus.")).toBeVisible();
+    expect(
+      within(rows[0]).getByRole("link", {
+        name: "Ver case SC Plus Aquicultura",
+      }),
+    ).toHaveAttribute("href", "/cases/sc-plus");
+    expect(
+      within(rows[1]).getByRole("link", { name: "Ver case AS Serviços" }),
+    ).toHaveAttribute("href", "/cases/as-servicos");
+    expect(screen.queryByRole("img")).toBeNull();
+  });
+
+  it("path: no relation sentence for a case -> the summary of the case stands in", () => {
+    const caseStudy = getCase("sc-plus");
+    render(
+      <ServiceAlsoCases title="Também" cases={[caseStudy]} relevance={{}} />,
+    );
+
+    expect(screen.getByText(caseStudy.summary)).toBeVisible();
+  });
+
+  it("path: no case -> renders nothing", () => {
+    const { container } = render(
+      <ServiceAlsoCases title="Também" cases={[]} relevance={{}} />,
+    );
+
+    expect(container).toBeEmptyDOMElement();
+  });
+});

app/servicos/_components/ServiceAlsoCases.tsx

@@ -0,0 +1,52 @@
+import { textLink } from "@/app/components/button-styles";
+import HoverPrefetchLink from "@/app/components/HoverPrefetchLink";
+import { buttonLabels, type CaseStudyContent } from "@/lib/site-content";
+
+/**
+ * Bloco menor depois de "Onde já apliquei isso": trabalhos parecidos que não são a prova principal do serviço, em uma linha
+ * cada (nome, por que interessam e o link do case), sem capa. Sem case, não mostra nada.
+ */
+export function ServiceAlsoCases({
+  title,
+  cases,
+  relevance,
+}: {
+  title: string;
+  cases: readonly CaseStudyContent[];
+  /** Por que cada case interessa ao serviço (chave: id do case); sem frase própria, vale o resumo do case. */
+  relevance: Readonly<Record<string, string>>;
+}) {
+  if (cases.length === 0) return null;
+
+  return (
+    <section className="ds-section" aria-labelledby="tambem-faco-titulo">
+      <div className="ds-section-shell">
+        <h2 id="tambem-faco-titulo" className="ds-card-title !mt-0">
+          {title}
+        </h2>
+        <ul className="mt-sp-6 divide-y divide-[var(--border)] border-y border-[var(--border)]">
+          {cases.map((caseStudy) => (
+            <li
+              key={caseStudy.id}
+              className="grid items-start gap-sp-3 py-sp-5 md:grid-cols-[minmax(0,1fr)_minmax(0,2fr)_auto] md:gap-sp-8"
+            >
+              <h3 className="text-base font-semibold leading-6">
+                {caseStudy.title}
+              </h3>
+              <p className="ds-copy !mt-0">
+                {relevance[caseStudy.id] ?? caseStudy.summary}
+              </p>
+              <HoverPrefetchLink
+                href={`/cases/${caseStudy.id}`}
+                className={`${textLink} focus-visible:outline-2 focus-visible:outline-offset-4`}
+              >
+                {buttonLabels.case}
+                <span className="sr-only"> {caseStudy.title}</span>
+              </HoverPrefetchLink>
+            </li>
+          ))}
+        </ul>
+      </div>
+    </section>
+  );
+}

app/servicos/_components/ServiceDeliverables.test.tsx

@@ -0,0 +1,44 @@
+import { render, screen, within } from "@testing-library/react";
+import { serviceOffers } from "@/lib/site-content";
+import { ServiceDeliverables } from "./ServiceDeliverables";
+
+describe("ServiceDeliverables", () => {
+  it("shows 'O que você recebe' with the deliverables of the offer, then 'Primeiro passo' with its first step", () => {
+    const [offer] = serviceOffers;
+    render(<ServiceDeliverables offer={offer} />);
+
+    const receives = screen.getByRole("heading", {
+      level: 2,
+      name: "O que você recebe",
+    });
+    const list = within(receives.closest("article") as HTMLElement).getByRole(
+      "list",
+    );
+    expect(
+      within(list)
+        .getAllByRole("listitem")
+        .map((item) => item.textContent),
+    ).toEqual(offer.deliverables);
+
+    const firstStep = screen.getByRole("heading", {
+      level: 2,
+      name: "Primeiro passo",
+    });
+    expect(
+      receives.compareDocumentPosition(firstStep) &
+        Node.DOCUMENT_POSITION_FOLLOWING,
+    ).toBeTruthy();
+    expect(screen.getByText(offer.firstStep)).toBeVisible();
+  });
+
+  it("names the section by its heading and has no contact button or link of its own", () => {
+    const { container } = render(
+      <ServiceDeliverables offer={serviceOffers[1]} />,
+    );
+
+    expect(
+      screen.getByRole("region", { name: "O que você recebe" }),
+    ).toBeVisible();
+    expect(container.querySelectorAll("a")).toHaveLength(0);
+  });
+});

app/servicos/_components/ServiceDeliverables.tsx

@@ -0,0 +1,37 @@
+import type { ServiceOffer } from "@/lib/site-content";
+
+/**
+ * "O que você recebe" e "Primeiro passo" da oferta. A lista é a mesma do cartão da home (`serviceOffers` em
+ * lib/site-content.ts): a página repete o que o cartão prometeu. O primeiro passo é o da oferta, que termina como a frase
+ * geral da home (`generalFirstStep`): uma conversa e, depois dela, escopo e proposta por escrito. Só as páginas que
+ * explicam uma oferta mostram este bloco.
+ */
+export function ServiceDeliverables({
+  offer,
+}: {
+  offer: Pick<ServiceOffer, "deliverables" | "firstStep">;
+}) {
+  return (
+    <section className="ds-section" aria-labelledby="o-que-voce-recebe">
+      <div className="ds-section-shell">
+        <div className="ds-grid-2">
+          <article className="ds-card">
+            <h2 id="o-que-voce-recebe" className="ds-card-title !mt-0">
+              O que você recebe
+            </h2>
+            <ul className="ds-list space-y-sp-2">
+              {offer.deliverables.map((item) => (
+                <li key={item}>{item}</li>
+              ))}
+            </ul>
+          </article>
+
+          <article className="ds-card">
+            <h2 className="ds-card-title !mt-0">Primeiro passo</h2>
+            <p className="ds-copy">{offer.firstStep}</p>
+          </article>
+        </div>
+      </div>
+    </section>
+  );
+}

app/servicos/_components/ServiceHero.paths.test.tsx

@@ -0,0 +1,187 @@
+import { render, screen } from "@testing-library/react";
+import {
+  compactHero,
+  heroWithMediaGrid,
+} from "@/app/cases/_components/hero-styles";
+import {
+  caseStudies,
+  getServicePage,
+  type ServicePageContent,
+} from "@/lib/site-content";
+import { ServiceHero } from "./ServiceHero";
+import type { ServiceHeroData } from "./service-page";
+
+/**
+ * Testes de caminhos-base de ServiceHero (CC 6, contado à mão: as cinco escolhas do JSX):
+ *   hasHeroSide (classe do topo: compacto ou não), hasHeroSide (grade de duas colunas), hasCaseCards (botão "Ver projetos
+ *   parecidos"), diagram (esquema ou capa) e heroCase (a frase da capa).
+ * Os dois filhos que desenham a coluna ao lado (esquema e capa) são trocados por dublês que mostram o que receberam.
+ */
+
+jest.mock("./ServiceDiagram", () => ({
+  ServiceDiagram: ({ kind }: { kind: string }) => (
+    <div data-testid="diagram">{kind}</div>
+  ),
+}));
+jest.mock("./ServiceHeroCover", () => ({
+  ServiceHeroCover: (props: {
+    caseStudy?: { id: string };
+    device?: string;
+    relevance?: string;
+  }) => (
+    <div
+      data-testid="cover"
+      data-case={props.caseStudy?.id ?? ""}
+      data-device={props.device ?? ""}
+      data-relevance={props.relevance ?? ""}
+      data-has-relevance={String(props.relevance !== undefined)}
+    />
+  ),
+}));
+
+function service(slug = "criacao-de-sites"): ServicePageContent {
+  const found = getServicePage(slug);
+  if (!found) throw new Error(`Missing service ${slug}`);
+  return found;
+}
+
+function caseStudy(id: string) {
+  const found = caseStudies.find((item) => item.id === id);
+  if (!found) throw new Error(`Missing case ${id}`);
+  return found;
+}
+
+const noSide: ServiceHeroData = {
+  heroCase: undefined,
+  heroDevice: "desktop",
+  diagram: undefined,
+  hasHeroSide: false,
+  hasCaseCards: false,
+};
+
+const shell = (container: HTMLElement) =>
+  container.querySelector(".ds-section-shell") as HTMLElement;
+const section = (container: HTMLElement) =>
+  container.querySelector("section") as HTMLElement;
+const projectsLink = () =>
+  screen.queryByRole("link", { name: "Ver projetos parecidos" });
+
+describe("ServiceHero", () => {
+  it("path: no cover, no diagram and no card -> one low column, no 'Ver projetos parecidos', and an empty slot where the cover would be", () => {
+    const { container } = render(
+      <ServiceHero service={service()} hero={noSide} />,
+    );
+
+    for (const token of compactHero.split(/\s+/).filter(Boolean))
+      expect(section(container)).toHaveClass(token);
+    for (const token of heroWithMediaGrid.split(/\s+/).filter(Boolean))
+      expect(shell(container)).not.toHaveClass(token);
+    expect(projectsLink()).toBeNull();
+    expect(screen.queryByTestId("diagram")).toBeNull();
+    // sem esquema, quem ocupa a coluna é a capa, que por conta própria não desenha nada sem case
+    expect(screen.getByTestId("cover")).toHaveAttribute("data-case", "");
+    expect(screen.getByTestId("cover")).toHaveAttribute(
+      "data-has-relevance",
+      "false",
+    );
+  });
+
+  it("path: a side column -> the compact class goes away and the two-column grid comes in", () => {
+    const { container } = render(
+      <ServiceHero
+        service={service("tauri-rust")}
+        hero={{ ...noSide, diagram: "desktop", hasHeroSide: true }}
+      />,
+    );
+
+    for (const token of compactHero.split(/\s+/).filter(Boolean))
+      expect(section(container)).not.toHaveClass(token);
+    for (const token of heroWithMediaGrid.split(/\s+/).filter(Boolean))
+      expect(shell(container)).toHaveClass(token);
+  });
+
+  it("path: cards below -> 'Ver projetos parecidos' points at the related cases", () => {
+    render(
+      <ServiceHero
+        service={service()}
+        hero={{ ...noSide, hasCaseCards: true }}
+      />,
+    );
+
+    expect(projectsLink()).toHaveAttribute("href", "#casos-relacionados");
+  });
+
+  it("path: a diagram -> the diagram fills the side column and the cover is not mounted", () => {
+    render(
+      <ServiceHero
+        service={service("integracao-hardware-software-iot")}
+        hero={{ ...noSide, diagram: "iot", hasHeroSide: true }}
+      />,
+    );
+
+    expect(screen.getByTestId("diagram")).toHaveTextContent("iot");
+    expect(screen.queryByTestId("cover")).toBeNull();
+  });
+
+  it("path: a cover case -> the cover gets the case, the device and the service's sentence about that case", () => {
+    const lavacao = service();
+    render(
+      <ServiceHero
+        service={lavacao}
+        hero={{
+          ...noSide,
+          heroCase: caseStudy("lavacao-047"),
+          hasHeroSide: true,
+        }}
+      />,
+    );
+
+    const cover = screen.getByTestId("cover");
+    expect(cover).toHaveAttribute("data-case", "lavacao-047");
+    expect(cover).toHaveAttribute("data-device", "desktop");
+    expect(cover).toHaveAttribute(
+      "data-relevance",
+      lavacao.caseRelevance["lavacao-047"],
+    );
+    expect(screen.queryByTestId("diagram")).toBeNull();
+  });
+
+  it("path: a cover case the service has no sentence for -> the cover gets no sentence (it falls back on its own)", () => {
+    // o serviço de esquema não tem frase para a SEV
+    const withoutSentence = service("tauri-rust");
+    expect(withoutSentence.caseRelevance["sev-modaintima"]).toBeUndefined();
+
+    render(
+      <ServiceHero
+        service={withoutSentence}
+        hero={{
+          ...noSide,
+          heroCase: caseStudy("sev-modaintima"),
+          heroDevice: "mobile",
+          hasHeroSide: true,
+        }}
+      />,
+    );
+
+    const cover = screen.getByTestId("cover");
+    expect(cover).toHaveAttribute("data-case", "sev-modaintima");
+    expect(cover).toHaveAttribute("data-device", "mobile");
+    expect(cover).toHaveAttribute("data-has-relevance", "false");
+  });
+
+  it("path: the contact button speaks of the service by its whatsappSubject, in lower case, with the hero placement", () => {
+    const sistemas = service("engenharia-de-software");
+    render(<ServiceHero service={sistemas} hero={noSide} />);
+
+    const button = screen.getByRole("link", {
+      name: /falar sobre meu projeto/i,
+    });
+    const message = new URL(button.getAttribute("href") ?? "").searchParams.get(
+      "text",
+    );
+    expect(message).toContain(
+      `Quero conversar sobre ${sistemas.whatsappSubject}.`,
+    );
+    expect(sistemas.whatsappSubject).toMatch(/^[a-zà-ú]/);
+  });
+});

app/servicos/_components/ServiceHero.tsx

@@ -0,0 +1,87 @@
+import {
+  compactHero,
+  heroWithMediaGrid,
+} from "@/app/cases/_components/hero-styles";
+import { Breadcrumb } from "@/app/components/Breadcrumb";
+import {
+  pageTop,
+  primaryButton,
+  secondaryButtonDark,
+} from "@/app/components/button-styles";
+import WhatsAppLink from "@/app/components/WhatsAppLink";
+import { buttonLabels, type ServicePageContent } from "@/lib/site-content";
+import { ServiceDiagram } from "./ServiceDiagram";
+import { ServiceHeroCover } from "./ServiceHeroCover";
+import type { ServiceHeroData } from "./service-page";
+
+/**
+ * Topo da página do serviço: trilha, título, resposta, botão de contato e, na coluna ao lado, a capa do case escolhido
+ * ou o esquema de fluxo. Sem nenhum dos dois, o topo é uma coluna só e mais baixo.
+ */
+export function ServiceHero({
+  service,
+  hero,
+}: {
+  service: ServicePageContent;
+  hero: ServiceHeroData;
+}) {
+  const { heroCase, heroDevice, diagram, hasHeroSide, hasCaseCards } = hero;
+
+  return (
+    <section
+      className={`ds-section ds-section-dark ${pageTop} ${
+        hasHeroSide ? "" : compactHero
+      }`}
+    >
+      <div
+        className={`ds-section-shell ${hasHeroSide ? heroWithMediaGrid : ""}`}
+      >
+        <div className="max-w-[860px]">
+          <Breadcrumb
+            items={[
+              { label: "Início", href: "/" },
+              { label: "Serviços", href: "/servicos" },
+              { label: service.navLabel, href: `/servicos/${service.slug}` },
+            ]}
+          />
+          <p className="ds-eyebrow">{service.eyebrow}</p>
+          <h1 className="ds-section-title max-w-[22ch] text-balance text-white">
+            {service.headline}
+          </h1>
+          <p className="ds-copy max-w-[64ch] !text-[rgba(255,255,255,0.78)]">
+            {service.answer}
+          </p>
+          <div className="mt-sp-8 flex flex-wrap gap-sp-3">
+            <WhatsAppLink
+              service={service.whatsappSubject}
+              placement="service_detail_hero"
+              className={primaryButton}
+            >
+              {buttonLabels.contact}
+            </WhatsAppLink>
+            {hasCaseCards ? (
+              <a href="#casos-relacionados" className={secondaryButtonDark}>
+                Ver projetos parecidos
+              </a>
+            ) : null}
+          </div>
+          <p className="mt-sp-4 text-[15px] leading-6 text-white/70">
+            O botão abre uma conversa no WhatsApp, sem formulário. Garuva e
+            Joinville (SC) · atendimento remoto em todo o Brasil.
+          </p>
+        </div>
+        {diagram ? (
+          <ServiceDiagram kind={diagram} />
+        ) : (
+          <ServiceHeroCover
+            caseStudy={heroCase}
+            device={heroDevice}
+            relevance={
+              heroCase ? service.caseRelevance[heroCase.id] : undefined
+            }
+          />
+        )}
+      </div>
+    </section>
+  );
+}

app/servicos/_components/ServiceOfferCards.paths.test.tsx

@@ -1,4 +1,5 @@
 import { render, screen, within } from "@testing-library/react";
+import { setNavigation } from "@/__mocks__/next/navigation";
 import { caseStudies, type ServiceOffer } from "@/lib/site-content";
 import { ServiceOfferCards } from "./ServiceOfferCards";
 
@@ -7,15 +8,19 @@ import { ServiceOfferCards } from "./ServiceOfferCards";
  * com cases | sem cases (a lista de links some); com observação | sem observação.
  */
 
-jest.mock("next/navigation", () => ({ usePathname: () => "/servicos" }));
+beforeEach(() => {
+  setNavigation({ pathname: "/servicos" });
+});
 
 function offer(overrides: Partial<ServiceOffer["proof"]>): ServiceOffer {
   return {
     id: "site",
     name: "Oferta de teste",
+    whatsappSubject: "uma oferta de teste",
     summary: "Resumo.",
     href: "/servicos/criacao-de-sites",
     deliverables: ["Um", "Dois", "Três"],
+    firstStep: "Primeira conversa. Depois, escopo e proposta por escrito.",
     proof: { label: "Veja funcionando", caseIds: [], ...overrides },
   };
 }

app/servicos/_components/service-page.paths.test.ts

@@ -0,0 +1,140 @@
+import { getCaseMedia } from "@/app/cases/_components/case-media";
+import { getShowcaseAssets } from "@/lib/project-showcase";
+import { getServicePage, type ServicePageContent } from "@/lib/site-content";
+import { resolveServiceHero, splitServiceCases } from "./service-page";
+
+/**
+ * Caminhos-base de resolveServiceHero (CC 6) e splitServiceCases (CC 3) que service-page.test.ts não separa, todos com um
+ * serviço montado à mão, porque nenhum serviço real reúne essas combinações:
+ *   - capa e esquema ao mesmo tempo: a capa vale e o esquema some; sem captura da capa, o esquema entra no lugar;
+ *   - os cases do bloco menor não contam para o botão "Ver projetos parecidos" (ele leva a "Onde já apliquei isso");
+ *   - todos os cases no bloco menor: nenhum cartão, e o bloco leva todos, na ordem de `relatedCaseIds`.
+ * A existência das capturas em disco é simulada em getCaseMedia.
+ */
+
+jest.mock("@/app/cases/_components/case-media", () => ({
+  getCaseMedia: jest.fn(),
+}));
+
+const mockedGetCaseMedia = jest.mocked(getCaseMedia);
+
+function service(overrides: Partial<ServicePageContent>): ServicePageContent {
+  const base = getServicePage("consultoria-nextjs");
+  if (!base) throw new Error("Missing service consultoria-nextjs");
+  return {
+    ...base,
+    heroCase: undefined,
+    diagram: undefined,
+    alsoCases: undefined,
+    ...overrides,
+  };
+}
+
+/** Só as capturas listadas existem no disco. */
+function capturesOnDisk(captures: readonly (readonly [string, string])[]) {
+  mockedGetCaseMedia.mockImplementation((id, device) =>
+    captures.some(
+      ([knownId, knownDevice]) => knownId === id && knownDevice === device,
+    )
+      ? getShowcaseAssets(id, device)
+      : undefined,
+  );
+}
+
+afterEach(() => {
+  mockedGetCaseMedia.mockReset();
+});
+
+describe("resolveServiceHero: combinações que os serviços reais não têm", () => {
+  it("path: a cover with its capture AND a diagram -> the cover wins and the diagram is dropped", () => {
+    capturesOnDisk([["lavacao-047", "desktop"]]);
+
+    const hero = resolveServiceHero(
+      service({
+        relatedCaseIds: ["lavacao-047"],
+        heroCase: { id: "lavacao-047", device: "desktop" },
+        diagram: "iot",
+      }),
+    );
+
+    expect(hero.heroCase?.id).toBe("lavacao-047");
+    expect(hero.diagram).toBeUndefined();
+    expect(hero.hasHeroSide).toBe(true);
+  });
+
+  it("path: a cover WITHOUT its capture and a diagram -> the diagram takes the side column", () => {
+    capturesOnDisk([]);
+
+    const hero = resolveServiceHero(
+      service({
+        relatedCaseIds: ["lavacao-047"],
+        heroCase: { id: "lavacao-047", device: "desktop" },
+        diagram: "iot",
+      }),
+    );
+
+    expect(hero.heroCase).toBeUndefined();
+    expect(hero.diagram).toBe("iot");
+    expect(hero.hasHeroSide).toBe(true);
+    // a capa não valeu, então o case não está citado em legenda nenhuma: ele ganha o cartão
+    expect(hero.hasCaseCards).toBe(true);
+  });
+
+  it("path: the only card left after the smaller block is the cover -> no 'Ver projetos parecidos' target, even with related cases in the block", () => {
+    capturesOnDisk([["lavacao-047", "desktop"]]);
+
+    const hero = resolveServiceHero(
+      service({
+        relatedCaseIds: ["lavacao-047", "sc-plus", "as-servicos"],
+        heroCase: { id: "lavacao-047", device: "desktop" },
+        alsoCases: { title: "Também", caseIds: ["sc-plus", "as-servicos"] },
+      }),
+    );
+
+    expect(hero.heroCase?.id).toBe("lavacao-047");
+    expect(hero.hasCaseCards).toBe(false);
+  });
+
+  it("path: a cover in the smaller block as well -> it is not a card, and the cover stays", () => {
+    capturesOnDisk([["lavacao-047", "desktop"]]);
+
+    const hero = resolveServiceHero(
+      service({
+        relatedCaseIds: ["lavacao-047"],
+        heroCase: { id: "lavacao-047", device: "desktop" },
+        alsoCases: { title: "Também", caseIds: ["lavacao-047"] },
+      }),
+    );
+
+    expect(hero.heroCase?.id).toBe("lavacao-047");
+    expect(hero.hasCaseCards).toBe(false);
+  });
+});
+
+describe("splitServiceCases: o bloco leva todos os cases", () => {
+  it("path: every related case in the smaller block -> no card at all, and the block keeps the order of relatedCaseIds", () => {
+    const { cards, also } = splitServiceCases(
+      service({
+        relatedCaseIds: ["sc-plus", "as-servicos"],
+        // fora de ordem de propósito: quem manda é a ordem de `relatedCaseIds`
+        alsoCases: { title: "Também", caseIds: ["as-servicos", "sc-plus"] },
+      }),
+    );
+
+    expect(cards).toEqual([]);
+    expect(also?.title).toBe("Também");
+    expect(also?.cases.map(({ id }) => id)).toEqual(["sc-plus", "as-servicos"]);
+  });
+
+  it("path: a smaller block with an empty list of ids -> null, and every related case stays a card", () => {
+    const { cards, also } = splitServiceCases(
+      service({
+        relatedCaseIds: ["sc-plus", "lavacao-047"],
+        alsoCases: { title: "Também", caseIds: [] },
+      }),
+    );
+
+    expect(also).toBeNull();
+    expect(cards.map(({ id }) => id)).toEqual(["sc-plus", "lavacao-047"]);
+  });
+});

app/servicos/_components/service-page.test.ts

@@ -0,0 +1,148 @@
+import { getCaseMedia } from "@/app/cases/_components/case-media";
+import { getShowcaseAssets } from "@/lib/project-showcase";
+import { getServicePage, type ServicePageContent } from "@/lib/site-content";
+import { resolveServiceHero, splitServiceCases } from "./service-page";
+
+/**
+ * resolveServiceHero (CC 6): capa com captura | sem captura do aparelho pedido; esquema | sem esquema; o aparelho padrão
+ * (computador) | o do serviço (celular); algum case com cartão | só o da capa | nenhum.
+ * splitServiceCases (CC 3): serviço com bloco menor | sem ele; ids do bloco que o serviço relaciona | que não relaciona.
+ * A existência das capturas em disco é simulada em getCaseMedia.
+ */
+
+jest.mock("@/app/cases/_components/case-media", () => ({
+  getCaseMedia: jest.fn(),
+}));
+
+const mockedGetCaseMedia = jest.mocked(getCaseMedia);
+
+function service(slug: string): ServicePageContent {
+  const found = getServicePage(slug);
+  if (!found) throw new Error(`Missing service ${slug}`);
+  return found;
+}
+
+/** Só as capturas listadas existem no disco. */
+function capturesOnDisk(captures: readonly (readonly [string, string])[]) {
+  mockedGetCaseMedia.mockImplementation((id, device) =>
+    captures.some(
+      ([knownId, knownDevice]) => knownId === id && knownDevice === device,
+    )
+      ? getShowcaseAssets(id, device)
+      : undefined,
+  );
+}
+
+afterEach(() => {
+  mockedGetCaseMedia.mockReset();
+});
+
+describe("resolveServiceHero", () => {
+  it("path: cover with its capture on disk -> the case is the cover, no diagram, two columns", () => {
+    capturesOnDisk([["lavacao-047", "desktop"]]);
+
+    const hero = resolveServiceHero(service("criacao-de-sites"));
+
+    expect(hero.heroCase?.id).toBe("lavacao-047");
+    expect(hero.heroDevice).toBe("desktop");
+    expect(hero.diagram).toBeUndefined();
+    expect(hero.hasHeroSide).toBe(true);
+    // a SEV, que não é a capa, ganha cartão
+    expect(hero.hasCaseCards).toBe(true);
+  });
+
+  it("path: a service that asks for the phone -> the capture is checked for the phone", () => {
+    capturesOnDisk([["sev-modaintima", "mobile"]]);
+
+    const hero = resolveServiceHero(service("engenharia-de-software"));
+
+    expect(hero.heroDevice).toBe("mobile");
+    expect(hero.heroCase?.id).toBe("sev-modaintima");
+    expect(mockedGetCaseMedia).toHaveBeenCalledWith("sev-modaintima", "mobile");
+  });
+
+  it("path: cover without a capture and no diagram -> no side column, and the case that would be the cover gets its card back", () => {
+    capturesOnDisk([]);
+
+    const hero = resolveServiceHero(service("criacao-de-sites"));
+
+    expect(hero.heroCase).toBeUndefined();
+    expect(hero.diagram).toBeUndefined();
+    expect(hero.hasHeroSide).toBe(false);
+    expect(hero.hasCaseCards).toBe(true);
+  });
+
+  it("path: service with a diagram -> the diagram fills the side column, desktop by default", () => {
+    capturesOnDisk([]);
+
+    const hero = resolveServiceHero(service("tauri-rust"));
+
+    expect(hero.heroCase).toBeUndefined();
+    expect(hero.heroDevice).toBe("desktop");
+    expect(hero.diagram).toBe("desktop");
+    expect(hero.hasHeroSide).toBe(true);
+    expect(hero.hasCaseCards).toBe(true);
+  });
+
+  it("path: the only related case is the cover -> no card, so no 'Ver projetos parecidos' target", () => {
+    capturesOnDisk([["sc-plus", "desktop"]]);
+    const onlyCover: ServicePageContent = {
+      ...service("consultoria-nextjs"),
+      relatedCaseIds: ["sc-plus"],
+    };
+
+    const hero = resolveServiceHero(onlyCover);
+
+    expect(hero.heroCase?.id).toBe("sc-plus");
+    expect(hero.hasCaseCards).toBe(false);
+  });
+
+  it("path: no related case at all -> no cards", () => {
+    capturesOnDisk([]);
+
+    expect(resolveServiceHero(service("arquitetura-de-software"))).toEqual({
+      heroCase: undefined,
+      heroDevice: "desktop",
+      diagram: "arquitetura",
+      hasHeroSide: true,
+      hasCaseCards: false,
+    });
+  });
+});
+
+describe("splitServiceCases", () => {
+  it("path: service with a smaller block -> the sites institucionais leave the cards and go to the block", () => {
+    const { cards, also } = splitServiceCases(service("criacao-de-sites"));
+
+    expect(cards.map(({ id }) => id)).toEqual([
+      "lavacao-047",
+      "sev-modaintima",
+    ]);
+    expect(also?.title).toBe("Também faço sites institucionais");
+    expect(also?.cases.map(({ id }) => id)).toEqual(["sc-plus", "as-servicos"]);
+  });
+
+  it("path: service without a smaller block -> every related case is a card and `also` is null", () => {
+    const { cards, also } = splitServiceCases(
+      service("engenharia-de-software"),
+    );
+
+    expect(cards.map(({ id }) => id)).toEqual([
+      "sev-modaintima",
+      "lavacao-047",
+    ]);
+    expect(also).toBeNull();
+  });
+
+  it("path: block ids that the service does not relate -> ignored, and with none left the block is null", () => {
+    const stray: ServicePageContent = {
+      ...service("consultoria-nextjs"),
+      alsoCases: { title: "Também", caseIds: ["as-servicos", "nao-existe"] },
+    };
+
+    const { cards, also } = splitServiceCases(stray);
+
+    expect(cards.map(({ id }) => id)).toEqual(["sc-plus", "lavacao-047"]);
+    expect(also).toBeNull();
+  });
+});

app/servicos/_components/service-page.ts

@@ -0,0 +1,64 @@
+import { getCaseMedia } from "@/app/cases/_components/case-media";
+import {
+  type CaseStudyContent,
+  caseStudies,
+  getRelatedCases,
+  type HeroDevice,
+  type ServiceDiagramKind,
+  type ServicePageContent,
+} from "@/lib/site-content";
+
+/** O que ocupa a coluna ao lado do título do serviço, e se há "Onde já apliquei isso" para o botão do topo levar até lá. */
+export interface ServiceHeroData {
+  /** Case da capa: o escolhido para o serviço, quando tem captura gravada do aparelho pedido. */
+  heroCase?: CaseStudyContent;
+  heroDevice: HeroDevice;
+  /** Esquema de fluxo no lugar da capa; só existe quando não há case com captura. */
+  diagram?: ServiceDiagramKind;
+  /** Há coluna ao lado do título (capa ou esquema): sem ela, o topo é uma coluna só e mais baixo. */
+  hasHeroSide: boolean;
+  /** Algum case ganha cartão em "Onde já apliquei isso" (o da capa não ganha: a legenda dela o cita). */
+  hasCaseCards: boolean;
+}
+
+/**
+ * Os cases do serviço, em dois grupos: os cartões de "Onde já apliquei isso" e os do bloco menor `alsoCases`
+ * (sem capa), que o serviço pode declarar. Sem `alsoCases`, `also` é nulo.
+ */
+export function splitServiceCases(service: ServicePageContent) {
+  const related = getRelatedCases(service.relatedCaseIds);
+  const alsoIds = new Set(service.alsoCases?.caseIds);
+  const alsoCases = related.filter(({ id }) => alsoIds.has(id));
+
+  return {
+    cards: related.filter(({ id }) => !alsoIds.has(id)),
+    also:
+      service.alsoCases && alsoCases.length > 0
+        ? { title: service.alsoCases.title, cases: alsoCases }
+        : null,
+  };
+}
+
+/**
+ * Capa do topo: o case escolhido para o serviço, se tiver captura gravada do aparelho pedido; senão, o esquema de fluxo.
+ * O case da capa é citado pela legenda dela e não ganha cartão em "Onde já apliquei isso".
+ */
+export function resolveServiceHero(
+  service: ServicePageContent,
+): ServiceHeroData {
+  const heroDevice = service.heroCase?.device ?? "desktop";
+  const heroCase = caseStudies.find(
+    ({ id }) =>
+      id === service.heroCase?.id && Boolean(getCaseMedia(id, heroDevice)),
+  );
+  const diagram = heroCase ? undefined : service.diagram;
+  const { cards } = splitServiceCases(service);
+
+  return {
+    heroCase,
+    heroDevice,
+    diagram,
+    hasHeroSide: Boolean(heroCase || diagram),
+    hasCaseCards: cards.some(({ id }) => id !== heroCase?.id),
+  };
+}

app/servicos/page.tsx

@@ -33,6 +33,9 @@ const pageTitle = "Sites, sistemas e aplicativos sob medida";
 const pageDescription =
   "Sites, sistemas web e aplicativos sob medida para apresentar seu negócio e organizar a operação. Garuva e Joinville (SC), remoto em todo o Brasil.";
 
+/** Cliente que não entra no mosaico do topo: a lista de /cases abre com a SEV (ordem da vitrine), mas o hub mostra os outros três. */
+const MOSAIC_EXCLUDED_ID = "sev-modaintima";
+
 /** Páginas que as três ofertas já abrem; os demais serviços ficam na lista "Outros serviços". */
 const offerHrefs = new Set(serviceOffers.map(({ href }) => href));
 const otherServices = serviceHubLinks.filter(
@@ -69,9 +72,13 @@ export const metadata: Metadata = {
 };
 
 export default function ServicesIndexPage() {
-  // três pôsteres dos clientes na coluna ao lado do título, que ficaria vazia; a SEV fica de fora (ela vai por último)
+  // três pôsteres dos clientes na coluna ao lado do título, que ficaria vazia; a SEV fica de fora (o hub não abre com ela)
   // e nenhum cliente se repete mais abaixo, onde as ofertas citam os cases só por link
-  const posters = getMosaicPosters(clientCasesForListing.map(({ id }) => id));
+  const posters = getMosaicPosters(
+    clientCasesForListing
+      .map(({ id }) => id)
+      .filter((id) => id !== MOSAIC_EXCLUDED_ID),
+  );
   const hasMosaic = posters.length > 0;
   const jsonLd = {
     "@context": "https://schema.org",